Your True Google Ads ROI

Click to Calculate Your Break Even ROAS

Are you tired of inaccurate return on investment (ROI) metrics in your Google Ads campaigns?

With Pinpointed, you can now get a more accurate picture of your ROI by removing conversions from orders that were returned to you for a refund. By doing this we are able to show you an accurate ROI from your ad spend, taking into account revenue that was returned.

Using Pinpointed allows you to understand better the true value of your Marketing Spend, and ensure that you are spending the right money in the right places.

Better quality data, better quality decisions

In a world of machine learning it's vitally important that bidding algorithms are fed the most accurate data. By using the Pinpointed Shopify App to remove conversions from your Google Ads account which were refunded you can train Google's Smart Bidding strategies to optimise towards revenue that you're going to keep.

Get started with Pinpointed

Calculate Your Break Even ROAS

Understanding your Break Even ROAS (Return on Ad Spend) is crucial in the realm of digital advertising, serving as a beacon for financial efficiency and strategic campaign management. It marks the threshold where your advertising spend equals the revenue generated, ensuring your campaigns are not just sustaining themselves but are set up for profitable growth. By pinpointing this crucial metric, businesses can fine-tune their advertising budgets, allocate resources more effectively, and make informed decisions that drive real growth.

Enter your details to get started with our ROAS calculator:

ROAS Calculator

Break Even ROAS

Average Order Value: $0.00
Excluding Tax (20%): $0.00
Gross Profit: $0.00
% Gross Profit Margin: 0.00%
Total Variable Expenses Before Advertising: $0.00
Self-Funding ROAS: 0.00
Self-Funding CPA: $0.00
Adjusted Breakeven ROAS: 0.00
Adjusted Breakeven CPA: $0.00

Choose the plan that's right for you

Our price plans are flexible, so you can easily upgrade or downgrade your plan as per your business needs.

Simple pricing. No hidden fees.

All plans include: Access to Pinpoint's refund dashboard, which gives advanced insights into refund data, scheduled refund uploads to Google Ads amd live chat support for any issues.


$20 /Month

  • 500 Orders/month
  • 1 Conversion
  • Live Chat
  • Daily data uploads
  • 24/7 Support

$60 /Month

  • 3000 Orders/month
  • 3 Conversions
  • Live Chat
  • Daily data uploads
  • 24/7 Support

$120 /Month

  • 10000 Orders/month
  • 6 Conversions
  • Live Chat
  • Daily data uploads
  • 24/7 Support

""I have been utilizing the services of Pinpointed for sometime now and I must say, it is a quintessential tool for anyone aiming to optimize their ad spend and enhance the quality of data-driven decisions. In the digital marketing landscape, where accuracy and efficiency are paramount, Pinpointed has emerged as a beacon of reliability and solves our needs exactly, ensuring that I am equipped with the most accurate reflection of my ROI. This has been a game-changer, allowing me to fine-tune my advertising strategies and allocate resources more effectively."

William Powell

Frequently Asked Questions

If you can not find answer to your question in our FAQ, you can always contact us.

Pinpointed recalculates Google Ads ROI by factoring out refunds, a frequent issue in e-commerce. This approach offers a truer reflection of ad spend effectiveness, crucial for managing budgets and strategies.

The e-commerce sector often sees high return rates, skewing traditional ROI metrics. Ignoring refunds can lead to inflated ROI figures, and misleading in budget allocation and campaign effectiveness assessments.

Pinpointed's seamless integration with Google Ads API means minimal disruption to your existing processes. It automates the adjustment of conversion metrics, saving time and ensuring data accuracy.

We offer extensive live chat support for setup and troubleshooting, ensuring a smooth user experience and quick resolution of any issues. You can also request an onboarding session here.

Our "Startup," "Growth," and "Scale" plans are designed to cater to businesses of varying sizes, ensuring affordability and scalability. Each plan offers different features suited to specific business needs.

By providing accurate ROI metrics, Pinpointed helps businesses optimise their ad spend, leading to more sustainable growth and efficient use of marketing budgets.

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