Pinpointed: Frequently Asked Questions
1. How does Pinpointed enhance ROI accuracy for e-commerce ads?
Pinpointed recalculates Google Ads ROI by factoring out refunds, a frequent issue in e-commerce. This approach offers a truer reflection of ad spend effectiveness, crucial for managing budgets and strategies.
2. Why is addressing refunds important in ROI calculations for e-commerce?
The e-commerce sector often sees high return rates, skewing traditional ROI metrics. Ignoring refunds can lead to inflated ROI figures, and misleading in budget allocation and campaign effectiveness assessments.
3. How does Pinpointed's integration benefit my business operations?
Pinpointed's seamless integration with Google Ads API means minimal disruption to your existing processes. It automates the adjustment of conversion metrics, saving time and ensuring data accuracy.
4. What kind of support does Pinpointed offer for users?
We offer extensive live chat support for setup and troubleshooting, ensuring a smooth user experience and quick resolution of any issues. You can also request an onboarding session here.
5. What are Pinpointed's pricing plans, and how do they cater to different business sizes?
Our "Startup," "Growth," and "Scale" plans are designed to cater to businesses of varying sizes, ensuring affordability and scalability. Each plan offers different features suited to specific business needs.
6. How does Pinpointed contribute to sustainable business growth?
By providing accurate ROI metrics, Pinpointed helps businesses optimise their ad spend, leading to more sustainable growth and efficient use of marketing budgets.